Digitalisation World

Partner enablement, AI services, and lessons from Alteryx’s McLaren partnership

Published in Partner

Rishi Kapoor, WW Partner Sales Engineering Leader at Alteryx, shares how Alteryx One and the Partner SE model enable MSPs to transition from infrastructure management to high-value data and AI services. From the McLaren partnership to AI-ready workflows and repeatable data kits, Rishi shares practical lessons for MSPs. He also explores strategies for partner-led growth, achieving measurable business outcomes, and future trends shaping the UK channel.

VIDEO

From SLAs to XLAs: why outcomes will define the next era of connectivity

Published in Partner

In this interview, Lorenzo Romano, CEO of GCX, explores the shift from traditional Service Level Agreements to Experience Level Agreements and what it means for MSPs delivering managed connectivity. He discusses the move towards measuring value through real-world outcomes rather than technical processes alone, and outlines how providers can evolve their service models to stay competitive in a changing market.

VIDEO

MSP growth, AI adoption, and generational shifts in buying

Published in Partner

Greg Jones, SVP of MSP Success at Kaseya, discussed the TruPeer initiative and its role in supporting MSPs. He also addressed SMB IT growth, AI adoption, sustainability, and the influence of Gen Y and Gen Z buyers on service delivery and decision-making.

VIDEO

From PSTN switch-off to MSP opportunity

Published in Partner

Will Morey, Managing Director at Gamma, explains why PSTN migration is a scale problem for MSPs, not a technical one. He shows how structured journeys, partner support, and integrated platforms turn forced change into momentum — and why SMBs benefit more from clarity and strong foundations like security, governance, and resilience than from ever more flashy new technologies.

VIDEO

Levelling the playing field: Cisco 360 insights for smaller partners

Published in Partner

Steven Heinsius, Vice President of Product Management & Marketing EMEA, explains what sets the new Cisco 360 program apart for MSPs. He highlights how it enables outcome-driven managed services and shares trends and innovations shaping the future of the MSP ecosystem.

VIDEO

From MSP to MIP: The Rise of Agentic AI in the channel

Published in Partner

In this interview, Eric Mink, VP of AI Adoption, shares how MSPs can turn AI curiosity into structured, billable services. He explores commercialisation strategies, vertical specialisation, and building scalable IP.

The importance of delivering the Total Experience

John Hayes-Warren, CEO of Agilitas, discusses the findings of the company’s 2023 Channel Trends...

An intelligence-based approach to addressing the cybersecurity challenge

Vladimir Goliashev, Director of MSSP and MDR of Group-IB, explains why threat intelligence, as part...

MSPs optimistic as to business opportunities

Holly Pateman, SVP Product Marketing at Kaseya, discusses the recent Datto State of the MSP: Trends...

Managing the migration to managed services

Rakesh Parbhoo, CTO at Westcon-Comstor, discusses the challenges and opportunities for VARs as they...

Rethinking MSP Partnerships: Paul Hettesheimer on Building True Support for Service Providers

Paul Hettesheimer, VP Enterprise Sales (US), Hexnode, discusses how many vendors still treat MSPs...

Cynomi brings vCISO to Europe

David Primor, CEO of Cynomi, explains that the company is is now offering its vCISO (virtual chief...

Latest Video

Tiers of (storage) joy for the Channel

Bill Andrews, President and CEO at ExaGrid, explains the many benefits of both the ExaGrid tiered backup storage solution – with some impressive speeds and feeds; and the company’s Reseller Partner Program, with equally notable features – a high win rate, a large installed, global customer base and a host of major reseller support initiatives.

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