NEWS
Zendesk Q&A with Emma Acton: Inside the shift to brand-led, AI-driven marketing

In a Q&A with Zendesk’s VP Marketing EMEA, Emma Acton reflects on how enterprise marketing is evolving. She discusses the shift towards brand-led demand, the continued evolution of account-based marketing, and the growing complexity of measuring customer journeys in an AI-driven environment.

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NEWS
Zendesk Q&A: Matthias Goehler on AI, automation, and the future of customer experience

Zendesk EMEA CTO Matthias Goehler discusses how AI is reshaping customer service, from automation and cross-channel experiences to security, human empathy, and the shift toward more proactive support.

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NEWS
Atlassian Q&A: Inside the company’s vision for AI

In this Q&A, Jamil Valliani, Head of Product for AI at Atlassian, discusses the company’s...

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NEWS
Atlassian Team '26: The growing role of context in AI-driven workflows

At Atlassian Team '26 in Anaheim, industry leaders gathered to explore the next phase of AI, where...

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NEWS
Data Breach and Cyber-Attacks: A Matter of When and Not If

By Graham Jarvis, Freelance Business and Technology Journalist.

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NEWS
The 2026 Memory Crisis: Why Your IT Refresh Just Hit a Speed Bump

By Danny Kirby (Senior Account Director at Cameo Services) and Iain Burton (Strategic Account...

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NEWS
The sovereignty gap UK organisations can no longer afford to ignore

By Chris Carreiro, Chief Technology Officer, Park Place Technologies.

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Videos

Data Centre World Frankfurt 2026
In this interview, Emma Acton, EMEA VP Marketing at Zendesk, discusses how marketing is evolving across a highly diverse regional landscape. She explores the tension between brand building and demand...
In this conversation with Vishnu Parimi, VP Employee Service at Zendesk, we explore how organisations are responding to rising customer and employee expectations through more connected, scalable service...

News

LAPP Limited will present industrial connectivity and automation solutions at Drives & Controls 2026, focusing on applications in UK manufacturing.
LAPP is developing new connectivity solutions for intralogistics systems used in automated environments, with a focus on efficiency and reliability.
The State of Application Strategy Report outlines AI’s progression into a production workload, alongside multi-cloud deployment complexity and increasing requirements for governance and control measures.
Emerson and SiMa.ai have collaborated to develop AI-enabled industrial PCs designed to support real-time data analysis and industrial operations in demanding environments.