Logo

Rethinking marketing across EMEA: scale, strategy & AI

  • Friday, 29th May 2026 Posted 1 week ago in by Sophie Milburn
In this interview, Emma Acton, EMEA VP Marketing at Zendesk, discusses how marketing is evolving across a highly diverse regional landscape. She explores the tension between brand building and demand generation, the realities of account-based strategies, and the challenge of making complex martech ecosystems work seamlessly. Acton also shares her perspective on how AI and automation are reshaping marketing across EMEA markets.

Securing the expanding attack surface through visibility and IT OT convergence

Olly Carter, Senior Channel Sales Director at Forescout, discusses how asset sprawl, IT OT IoT...

There’s no such thing as an off-the-shelf AI agent

Dom Selvon, Chief Technology Officer, at Valliance, an AI consultancy, argues that, with boards and...

The shift from outsourcing to true MSP-controlled offshore teams

Scott Linden Jones, Director at Technology Elite, discusses how his experience building and scaling...

Strengthening cyber threat intelligence through information sharing and collaboration

In this interview, Lee Clark, Cyber Intelligence Production Manager at RH-ISAC, discusses the...

Rising customer expectations and the future of human-centric, AI-powered employee service

In this conversation with Vishnu Parimi, VP Employee Service at Zendesk, we explore how...

How Slide is rethinking backup and disaster recovery for MSPs

Carlson Choi, COO of Slide, outlines how Slide is rebuilding backup and disaster recovery for...

Financial visibility, profitability, and exit readiness in the MSP market

In this conversation, Daniel Welling, Co-Founder of MSP Finance Team, shares his perspective on the...

Architecting the agentic enterprise: How AI is reshaping modern cloud platforms

In this interview, Cathleen Nelson, VP Cloud Partnership at WSO2, discusses how enterprises are...

© 2026 - Angel Business Communications Limited

Made with by Angels