This new alliance with Arrow Electronics complements TDK-Lambda’s existing distribution agreements in the EMEA region, providing an integrated and seamless service to a wider range of customers through Arrow Electronics’ dual capability in logistics expertise and design-in competence. The collaboration is expected to open new business opportunities, foster innovation and drive growth by reaching previously untapped markets.
Arrow Electronics will provide wide-ranging design-in support through its solution field application engineer (FAE) teams across EMEA, as well as dedicated deep power-related questions with its power market development engineer (MDE) team. The agreement is designed to cover a broad range of applications rather than target a specific area. This allows TDK-Lambda to leverage its diverse product offerings across various industries, including medical, industrial, automotive, new energy, and more, maximising market opportunities and catering to a wide array of customer needs.
“We are thrilled to join forces with Arrow Electronics as our first pan-European distributor,” says Florian Seifriz, Distribution Director EMEA, TDK-Lambda Europe. “This agreement paves the way for significant market penetration and enhanced customer engagement across the region, ensuring our diverse solutions are readily accessible and expertly supported."
“We look forward to working closely with TDK-Lambda's technical and FAE teams to offer comprehensive solutions and achieve our joint growth targets across the EMEA market," adds Jörg Strughold, President Global Components EMEA, Arrow Electronics.
