Sainsbury’s partners with SAP, Accenture and AWS on transformation programme

Sainsbury’s will partner with SAP to revolutionise its commercial systems, increasing its ability to respond to ever changing business needs and optimising technology costs.

  • Wednesday, 11th September 2024 Posted 1 year ago in by Phil Alsop

J Sainsbury plc (Sainsbury’s) has announced a new partnership with SAP, which will revolutionise its commercial systems and help drive its Next Level Sainsbury’s ambitions. Through the consolidation of its legacy systems, Sainsbury’s will achieve increased business agility through cloud-based solutions, as well as a simplified and cost optimised technology estate.

SAP has been appointed to lead the design of the new solution in partnership with lead transformation partner Accenture and cloud provider AWS.

The transformation will enable future system flexibility and allow Sainsbury’s to respond to ever-evolving customer propositions and needs. By adding new capability and capacity to its commercial systems, the retailer will be able to manage products on promotion in increasingly flexible ways, allowing a more tailored value experience for our customers.

The project will benefit customers, suppliers, colleagues and shareholders, simplifying and integrating Sainsbury’s systems and tools into one cohesive platform and creating a single ecosystem for Sainsbury’s colleagues and suppliers to communicate. This will reduce complexity and improve efficiency for suppliers, helping drive returns.

Rhian Bartlett, Chief Food Commercial Officer at Sainsbury’s, said: “We’re excited to be working with a brilliant partner network in SAP, Accenture and AWS to completely revolutionise our commercial systems, which are the heart and lungs of our business operations. This is a huge step forward in our Next Level Sainsbury’s plan, as we continue to invest in market leading technology that allows us to keep growing at pace and maintain our momentum towards becoming First choice for food.”

Leila Romane, Managing Director SAP UK and Ireland, said: “I feel incredibly proud to be partnering with Sainsbury’s on this transformation programme. We are best placed, with the most complete retail solution in the industry, to drive real impact and outcomes for the company’s customers, colleagues, suppliers and shareholders. We all appreciate the opportunity in front of us and, with our valued ecosystem partners, match Sainsbury’s ambition to set a gold standard across the food retail industry to drive growth and provide an exceptional customer experience.”

Fear of vendor lock-in is a top factor for moving to open source, up 68% this year compared to last...
London Tech Week 2026 will feature a Deep Tech Stage covering developments in space, AI, quantum...
A partnership between Applied Computing, Wipro and Databricks focuses on deploying AI in energy...
UK businesses focus on AI pricing strategies, but struggle with outdated billing systems.
Smart Communications announces Satish Shenoy as Senior VP to enhance global partner strategy and...
Databricks is set to invest over $850 million in the UK to expand their AI and data ambitions,...
Motive launches an integrated AI analytics platform designed to transform decision-making and...
F5 has introduced new threat intelligence resources designed to support assessment of AI model...