Digital transformation is directly contributing to the bottom line of UK organisations. That is the key conclusion of a new global study of senior business and IT executives, “Keeping Score: Why Digital Transformation Matters”, conducted by Coleman Parkes and commissioned by CA Technologies.
According to the survey, UK organisations using modern technology and practices to transform one or more key aspects of their business achieve:
· 71 per cent improvement in customer experience
· 34 per cent growth in new revenue
· 29 per cent increase in speed to market
The study also reveals the most critical areas of focus for UK organisations on a digital transformation journey, with customer experience ranked as a key priority, including:
· Embracing digital technology to improve their interaction with customers (83%)
· Investing in the necessary talent (76%)
· Re-think the approach to security owing to the focus on digital transformation (81%)
“This study demonstrates the strong connection between UK business performance and the technologies and practices that underpin digital transformation,” says Otto Berkes, chief technology officer at CA Technologies. “The ascendancy of customer experience is driving technology—specifically software—into the heart of every company’s business model and cannot be ignored.”
In his new book – Digitally Remastered: Building Software into Your Business DNA launched today, Berkes notes that, “The road to the future involves the creation of a modern software factory that thrives on an agile and efficient software development process that is constantly translating customer need into delivered experience.”
Operational efficiency rises too, as employee productivity and operational efficiency both rose by 34 per cent. Moreover, IT costs dropped on average by 32 per cent too, the quality of applications improved by 38 per cent and 65 per cent report an improvement in employee retention and recruitment.
Confidence in digital investments is high among enterprises in the UK. Some 31 per cent believe they are “significantly ahead” of their competitors as a result of digital investment. This is behind Germany (39 per cent) and France (33 per cent), but ahead of the Spain (27 per cent), Sweden (25 per cent), and Italy (17 per cent).
