By Ben Allcock, Vice President – B2B, TP-Link UK&I.
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By Jamie Lyon, Chief Product and Strategy Officer at Lucid Software.
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In a Q&A with Zendesk’s VP Marketing EMEA, Emma Acton reflects on how enterprise marketing is evolving. She discusses the shift towards brand-led demand, the continued evolution of account-based marketing, and the growing complexity of measuring customer journeys in an AI-driven environment.
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Zendesk EMEA CTO Matthias Goehler discusses how AI is reshaping customer service, from automation and cross-channel experiences to security, human empathy, and the shift toward more proactive support.
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In this Q&A, Doni Brass, SVP Product Strategy & Community at Guardz, discusses how MSPs are adapting to rising cyber threats, the shift toward platformisation, and how AI-driven automation and strategic partnerships are reshaping security delivery for small and medium-sized businesses.
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In this Q&A, Christian Stanford, RVP EMEA Channels at DigiCert, discusses the company’s channel-first strategy, the growing urgency around certificate lifecycle management, and how partners can help organisations navigate AI-driven security risks, compliance demands and emerging threats such as quantum computing.
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