Consumer confusion around Cloud technology

U.K. research released by Juniper Networks reveals that nearly one quarter of respondents (21.8 percent) said they don’t use cloud technology or don’t know what it is, yet the same respondents spend large amounts of time using digital, cloud-based applications such as Instagram, WhatsApp and Spotify. The findings highlight a large disparity between consumers’ digital behaviour and their understanding of the technology that powers it.

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